Aspora NRI Banking
- Brand
- Web
- Design system
A sibling identity for Aspora’s NRI Banking product, extending its existing visual system with deeper colours and a more restrained 3D treatment. I carried that direction into the website and design system.
Brand
I adapted Aspora’s existing visual system to create a sibling identity for NRI Banking. The idea was to give banking its own character while preserving the family resemblance across the two products.
The existing 3D illustrations took on a more restrained purple treatment, keeping their familiar forms while shifting the tone. Deeper colours and product-led imagery gave banking a more mature, purposeful presence within the Aspora family.
Web & design system
I carried the sibling identity into the website and design system, bringing together the deeper palette, focused messaging and product-led imagery. Shared visual foundations kept the banking experience connected to Aspora across the site, while giving the product room to establish its own tone.
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